Estimate participation before buying rewards in bulk
Work out what low, middle and high uptake would cost before you order. Approve the first batch separately from the campaign ceiling so the team knows how much it can spend now and who can release more.
| Scenario | Eligible | Assumed uptake | Rewards | Value at R25 |
|---|---|---|---|---|
| Low | 400 | 20% | 80 | R2,000 |
| Mid | 400 | 35% | 140 | R3,500 |
| High | 400 | 50% | 200 | R5,000 |
By Freepaid ยท Published
Estimate the range of likely uptake
At R25 each, 400 eligible people claiming at a rate of 35% would need 140 rewards worth R3,500 before fees. The table shows how much the first order can change with uptake. Use past results only if the audience and definition of participation are comparable. Otherwise treat the rates as planning assumptions and keep a record of how you chose them.
Decide when to buy the next batch
Set the hard cap, including fees, and name the person who can approve a change. Check whether the supplier allows staged orders and how long a fresh batch takes. Agree when the owner will review claims against remaining stock or budget. If uptake runs ahead of plan, stop at the approved cap and tell people what happens next. Check whether unused budget can be returned or reallocated.
Update the forecast from early claims
If claims are low, check how many people saw the offer and could qualify before blaming the reward amount. After close, reconcile the actual claim count, issues and unclaimed rewards. Keep the source period and calculation with your explanation of the variance. For the next campaign, adjust the assumption only after checking what changed in the audience, offer or timing.